As it relates to social networking in the workplace, there is no one-size-fits-all approach. Benefits of social networking platforms vary based on platform type, features and the company itself.
Social networking platforms may allow organizations to improve communication and productivity by disseminating information among different groups of employees in a more efficient manner, resulting in increased productivity. While it is not meant to be all-inclusive, the list below outlines some of the possible advantages
Advantages of Social Media
- Facilitates open communication, leading to enhanced information discovery and delivery.
- Allows employees to discuss ideas, post news, ask questions and share links.
- Provides an opportunity to widen business contacts.
- Targets a wide audience, making it a useful and effective recruitment tool.
- Improves business reputation and client base with minimal use of advertising.
- Expands market research, implements marketing campaigns, delivers communications and directs interested people to specific web sites.
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